Tips for Packaging Your Organic Products

As the world becomes more health conscious, shoppers are on the look out for organic foods. For these products to truly appeal to organic shoppers, the food packaging labels should be environmentally friendly as well. In fact, most will agree that packaging is an important aspect of what makes a product truly organic.

Let’s take a look at what elements should be included in packaging that aligns with the sensibilities of most organic shoppers.

Less is More:

To cut back on waste, organic packaging companies try to package using as little material as possible. Some opt for plain, labeled plastic bags over any type of eye-catching packaging. These clear bags also allow consumers to see the product before they buy it offering an added sense of transparency…no pun intended!

Tamper Evident Seal:

Producers and consumers are concerned about pesticides, herbicides and antibiotics getting into their food. A tamper evident seal is a great way to set their minds at ease.

Purity:

Consumers see organic products as being pure and better for their health, and they expect the same from the packaging. Soy based inks and recycled materials help enforce the purity of the product.

Quality:

Customers expect a certain level of quality from organic products and this should carry over into the packaging. Using higher quality materials, structures and finishes will help distinguish your products from the conventional, mass produced products your target audience is trying to avoid.

Visual Elements:

Organic products will be most appealing if their packaging is simple, yet elegant and exciting. High quality photos that show the health benefits the product has to offer are recommended as are ingredient call outs and natural color choices. Images and typography should be set in such a way that the design is uncluttered while nutritional qualities and features should be represented.

If you are in the organic food industry, you know how important it is to get the right packaging for your product. That’s why finding the right packaging design agency in San Diego is so critical. When it comes to the graphic design that is best for the packaging of organic products, Lien Design is highly recommended.

Lien Design is a graphic design branding agency based in San Diego, CA. Their years of expertise have established them as leaders in their industry. They are on top of the latest trends and they know what it takes to create a packaging design that will appeal to a target audience.

These days, people are looking for clean, natural products and they expect it to come in packaging that features these elements. Think of how you can provide minimal packaging that is non-toxic and environmentally friendly. Then look forward to the continuing success of your company.